Smart grocery operators know spotting, following and targeting the right consumer trends can boost their bottom line. For example, expanding your produce selection taps into rising consumer interest in more organic diets and overall health and wellness. However, you can add all the exotic greens and esoteric legumes you like to the produce aisle, but if they arrive damaged they won’t sell.
This is why some of the hottest consumer grocery shopping trends of 2017 rely on a retailer’s ability to protect product throughout the supply chain. Superior transport packaging, like reusable plastic containers, helps ensure in-demand products are always available and meet consumers’ expectations for freshness and quality.
RPCs Meet Growing Demand for More Fresh Produce Options
Progressive Grocer reports consumer interest is growing for expanded produce options. “The surging veggie momentum has pushed kale consumption to a peak, prompting trendier types to look for the next ‘hot’ vegetable,” PG notes.
Whatever that “next hot vegetable” will be, chances are it will be high value (as trendy items often are).
How RPCs can help: RPCs protect product better so that grocers can be sure high-value, on-trend produce arrives at the store in good condition. Less damage means less waste, and fewer out-of-stock situations for in-demand produce.
Greater Emphasis on Mindful Meal Prep
The same PG article also reports consumers are taking a greater interest in reducing food waste at home. Sustainability minded consumers also want to know that the stores where they shop are doing their part to reduce food waste.
How RPCs can help: RPCs ensure more sellable food gets to stores, rather than damaged and wasted in transit.
Maximizing Employee Time
Faced with rising labor costs, grocery stores are looking for innovative ways to maximize the value of employees’ time, Supermarket News reports. As such, they’re investing in specialized training and efficiency-building processes to reduce labor costs and ensure the highest return for employee hours. But what if the solution were simpler?
How RPCs can help: Ergonomic handles make it easier for employees to lift and move fully packed RPCs. Switching to RPCs also eliminates the hours spent on processing discarded single-use packaging such as corrugated boxes. Finally, when used in display cases, RPCs can make shelf stocking much faster: hand-stocking a 4-foot shelf with eggs takes an average of 20 minutes, and stocking with eggs in corrugated containers takes an average of eight minutes. Stocking a 4-foot shelf with eggs transported and displayed in an RPC with SmartWall™ technology takes just two minutes.
Deliver Exceptional Customer Experience
The marketplace continues to evolve, and quality and selection are no longer the only drivers that determine where consumers choose to shop. Modern consumers are also looking for an elevated shopping experience: from how products are presented on store shelves and display cases, to in-store events like cooking classes and tastings.
How RPCs can help: By providing superior protection for product, RPCs help stores accommodate the visual aspects of customer experience, delivering better-looking, damage-free product to stores. When used to display product, RPCs help keep packages neat and orderly, while sending a subtle message of sustainability because of their obvious reusable qualities. Finally, because RPCs ensure more sellable product arrives at stores, grocers can reduce the unappealing sight of empty shelves.
The idea of using reusable and recyclable packaging to transport grocery product was once viewed as a trend, too. Today, a growing number of grocery operators are embracing RPCs as a valuable, essential and reliable tool that helps keep their supply chains moving smoothly.